TROO WEAR began as a streetwear brand in 2007. It was founded by Christopher C Lee, who currently serves as its creative director.
The company lives through a culture of freedom in thought and artistic processes.
Through our activities, media, apparel, and graphic design we express our theme of staying TROO to yourself:
going after your dreams
striving to be the best at what you do
and living freely as your true self.
As the business gained momentum across the bay area, it transformed into a lifestyle movement that became popularly deemed as TROO.
TROO WEAR turned into a subsidiary apparel branch of the newly manifested TROO platform,
where more projects of greater variety and breadth sprung forth.
We here at TROO take pride in our craftsmanship and always endeavor to:
seek the beauty in all creations, develop new legacies, and build supportive relationships.